DEFY TV Brand Identity

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.