DEFY TV

Network Branding

The Roles

– ACD
– Motion Designer

The Goals

Create a broadcast network package for E.W. Scripps which gears towards a male audience.

The Results

A brand identity that merges thrill, adventure, craftsmanship, trade, and real-life narratives into a sleek package. We developed a distinct graphic system by deconstructing and abstracting elements of the network's 3D logo. This system incorporates the logo shapes as backgrounds and transitions across various deliverables. Modular designing which ensures scalability and consistency across different platforms.

View the full Case Study here

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Agency: Mammal

Robert Burroughs - Executive Creative Director
Katie Janse - Producer
Jules Verandi - Assistant Art Director
Jim Roberson - 3D Artist & Technical Director

Robert Burroughs - Executive Creative Director
Katie Janse - Producer
Jules Verandi - Assistant Art Director
Jim Roberson - 3D Artist & Technical Director

Let's Work Together.

© MEESTA LLC, 2024
Motion Graphics Director & Designer