DEFY TV Brand Identity

- Assistant Creative Director
- Designer
- Animator

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. While reporting to the ECD, I designed the entire broadcast package and collaborated with a 3D artist to build and render 3D backgrounds while I focused on 2D.

Below are initial concept frames and design iterations. Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

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Studio: Creative Mammals

Robert Burroughs - Executive Creative Director
Katie Janse - Producer
Jules Verandi - Assistant Art Director
Jim Roberson - 3D Artist & Technical Director

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