DEFY TV Brand Identity

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. While reporting to the ECD, I designed the entire broadcast package and collaborated with a 3D artist to build and render 3D backgrounds while I focused on 2D.

Below are initial concept frames and design iterations. Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.