DEFY TV Brand Identity

- Assistant Creative Director
- Designer
- Animator

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

The concept for this broadcast package needed to be intense, fearless and bold.
The E.W. Scripps Co.’s new network gears towards the male audience, so they wanted a broad shouldered, epic look. Below are initial concept frames and design iterations.
Bring on the beer, hamburgers and sharp objects.

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Studio: Creative Mammals

Robert Burroughs - Executive Creative Director
Katie Janse - Producer
Jules Verandi - Assistant Art Director
Jim Roberson - 3D Artist & Technical Director

©2023 MICHAEL BATISTA